.Akshali Shah, Exec Director, Parag Dairy FoodsNew Delhi: Parag Milk Foods has extended its whey healthy protein series under the Avvatar company, along with a concentrate on personalization of the products for the customers as part of its new advertising method, Akshali Shah, corporate director at Parag Dairy Foods mentioned in a talk along with ETRetail.With this development and also expectations of the category growing at a 30-35 per-cent CAGR, it aims to obtain a 20-25 percent market share in this category by 2027-28. The company has actually actually set up its whey protein production center in Pune, Maharashtra which offers it a competitive edge and enhances its own market opening, Shah shared.The firm has committed roughly Rs 300 crore in establishing and also extending its own whey healthy protein manufacturing capability.The whey protein classification, which currently assists 7 per cent to Parag's overall revenue, is anticipated to assist 15 per cent in the following 3-4 years. Presently, regarding one-third of the business's whey protein purchases originate from ecommerce platforms, providing it an all over the country reach.To serve the youth and gym-goers and also more capitalize on the expanding demand, Parag Dairy Foods plans to disperse its products via contemporary field shops, specialized whey healthy protein retail stores, as well as online stations, making sure omnichannel availability.This vigorous growth intended is actually also supported by the provider's influencer-driven marketing projects as well as its durable distribution network, which includes over 35 depots and also a sturdy presence in both typical as well as electronic retail.As per the firm's Q1 FY25 regulative upgrade, the organization has a system of ~ 6200 representatives and 682 extremely stores. It also has a presence in 4.6 lakh retail contact points and also targets to reach 13-15 lakh contact points by 2027E.
Posted On Sep 30, 2024 at 09:52 AM IST.
Join the area of 2M+ industry professionals.Register for our e-newsletter to get latest ideas & review.
Download And Install ETRetail Application.Get Realtime updates.Save your favourite articles.
Check to install App.